With this project, students will practice the research and development necessary to create a visual identity for an organization and learn the importance of a scalable logo in print. The goal of this project is to create a new logo of an organization and build around the logo with other branding elements (accent colors, typefaces, etc.). The brand researched must be an organization or movement that brings awareness to a societal topic or cause.

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I chose to focus on the organization charity: water, a nonprofit organization that provides clean drinking water to those in need.